Google has just announced that over 40 new metrics and dimensions have been added to the Google Analytics API. The new data points can be queried using the Core Reporting API and allow developers to create reports similar to those found in the Google Analytics Web interface.
As machine learning and predictive analytics become more prevalent in businesses, predictive APIs are starting to open up. Are predictive APIs right for your organization? Louis Dorard provides a framework to help you decide and begin to consider the question of which APIs to use.