April 29, 2017
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With the average person spending a substantial amount of time online everyday and having access to at least one kind of mobile device, the field of digital advertising has an incredible opportunity to meet consumers face to face; on their personal devices. For this kind of advertising to reach its full potential, there needs to be an accurate way to measure its accuracy and effectiveness in order for it to be a lucrative part of a brand advertising budget. That's where Vizu and its Vizu API comes in - a tool for gathering real-time information about online customers and audiences.
Collaborative work capabilities like group task management and reporting, file management and discussion threading are available for app developers via the new Redbooth API.
AtTask, cloud-based work management provider, and WebDAM, digital asset management provider, announced their strategic partnership today. Both companies will integrate the other's functionality to existing platforms to expand marketing-focused technologies. The AtTask Marketing Cloud will now offer WebDAM's digital asset management and brand management functionality. Additionally, WebDAM's digital asset management users will have AtTask's full project management functionality.