April 29, 2017
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Recent updates to Google’s Search Console API provide the opportunity to leverage fine-grained detail about your search query data using the power of Excel and Pivot Tables. This tutorial by Chris Liversidge guides followers through extracting and analysing data to drive marketing decisions.
ReportGrid has found an excellent niche and positioned itself as the leader of the pack when it comes to web-savvy. It provides data analytics as a service, which is not new in itself. The idea of providing this service with data submission through its ReportGrid API and analytics delivered in a web browser really takes it to the next level. ReportGrid is one of 43 analytics APIs, and one of 241 Enterprise APIs. Its simplicity makes it relevant to a broader audience than many of the more use-case tailored web services, such as those that focus on web site analytics or social media.
Customer experience affects both top and bottom lines. Research shows a modest shift in customer experience can increase product sales, reduce churn, and improve revenue. This article shows how to catch market trends early and act on them in time by effectively analyzing what customers are saying.