December 19, 2017
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Opening a panel on enterprise use of APIs this morning at API Strategy and Practice in Amsterdam, Kin Lane of API Evangelist, said that “Where the enterprise is colliding with web APIs is fascinating. Helping enterprise understand web APIs, but also helping web developers understand the enterprise is an essential next step.” Helping unpack enterprise use of APIs, were panelists Isabelle Mauny, Director of Product Management at WSO2, Ismail Elshareef, Open Platform at Edmunds, Laura Heritage, Principal Consultant at SOA Software, and Toralf Richter, Senior Manager Engineering at Tom Tom Business Solution.
This year has seen an increasing number of creative agencies incorporating APIs into the way they work. Sure, PR and digital creatives are using APIs in their monitoring and analytics to measure reach and impact of their efforts, but increasingly, they are using APIs to funnel realtime data into the very fabric of their campaigns and to ramp up audience engagement around a brand's story. ProgrammableWeb spoke with Arvid Dyfverman from the award-winning Swedish PR agency, Deportivo, about how APIs are at the very center of their creative campaigns.