Wait, what does your startup do? It's a common question among the hip digerati, given that sometimes it's not entirely clear. "It's like Flickr for video," may have been the reply five years ago as YouTube and other video startups grew. But what about now? There are far more hot startups and areas of focus to use as examples. That requires It's This For That, a new site with a sense of humor. And like any good new venture, there's an API. The It's This For That API simply responds with the this and the that.
Gowalla, Foursquare, Yelp, Facebook Places, the list goes on. There's certainly no shortage of methods to tell people where you are and what you're doing while you're there. Startup Whatser, built on the SoGeo API for location-based apps, has jumped into the ring with a different approach to check-in services: to be useful.