November 10, 2014
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Gowalla, Foursquare, Yelp, Facebook Places, the list goes on. There's certainly no shortage of methods to tell people where you are and what you're doing while you're there. Startup Whatser, built on the SoGeo API for location-based apps, has jumped into the ring with a different approach to check-in services: to be useful.
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
Back in the day, you used to have to go through the arduous task of going out into the world, talking to a member of the opposite sex to determine common interests, and then make a leap of faith to begin the dating process. These days, thanks to the Foursquare API, we have a few apps that can help simplify the process.