November 10, 2014
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PeopleBrowsr is another “noise to signal” processor of the social media tidal wave. The Research.ly platform they provide is impressive and engaging. I had to pry myself away from it. It is a tool to answer the question, "who in this social media landscape is relevant on this topic?" but that is just the beginning. The PeopleBrowsr API is a pay to play way to gain social media intelligence.
Designers get a hassle-free platform, stylists get to show off their talent and shoppers are spoiled for choice with a unique selection of the hottest trends. What's not to love? Boutine is an online fashion store for women's clothing that showcases trending pieces from emerging designers. Products include anything from party dresses and handbags to killer heels.
Social Data has become critical to developing business strategies, marketing brands and products, and gaining insights into consumers' thought processes and buying patterns. The availability of real-time social data, along with the growing trend of Data as a Service (DaaS), has led to the development of platforms that provide business-critical social data on demand. Many platforms not only provide access to streams of social data, but incorporate business intelligence (BI) technologies and analytics capabilities as well.