November 10, 2014
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In 2011, we learned that even our cars and trucks were going "social" when Salesforce.com announced its partnership with Toyota. However, the social capabilities of the partnership were limited in scope (car diagnostics, tune up reminders, etc.). What if your car could prevent you from driving a certain route because it knew what areas were traffic-heavy? That car sounds "social" in a fuller sense; it might be possible with the new Beat the Traffic API.
Remember when Mark Zuckerberg blamed the problematic old Facebook mobile app--dubbed "freakishly slow" by some--on "betting too much on HTML 5?" So does backend-as-a-service (BAAS) provider Sencha, and to rebut Zuckerberg's assertion that using HTML5 was "one of [Facebook's] biggest mistakes," Sencha built its own mobile webapp, Fastbook, to demonstrate that HTML5 is ready for prime time.
While social networking sites already help users maintain connections with friends and interest groups, a recent trend in web services has been the growth of semantic technologies that connect people across different websites. New York startup AdaptiveBlue offer a service called "Glue," which uses semantic web techniques to understand the content of popular web pages that describe lifestyle objects such as books, music, and movies. It then lets you do many useful, in-context things based on that data, such as learn more about the movie or actors on IMDB, buy the soundtrack on Amazon, read the historical background on Wikipedia, and a interact with a variety of other sites and services.