Facebook's $19 billion acquisition of cross-platform messaging service WhatsApp was obviously a boon for WhatsApp's founders, employees and investors, but it also proved to be a good thing for several of WhatsApp's biggest competitors.
Discussion of Google's recent acquisition of Jambool has largely centered around its virtual currency platform, Social Gold. The power behind that platform comes in the form of the Social Gold API. Again, Google has bought a company whose API is central to its success.
