iOS 10.3 introduced new app review tools for developers in the form of the Reviews API. The goal is to allow developers to ask for feedback in a less intrusive way while also giving them the opportunity to respond publicly. The end result should be a win-win for developers and app users alike.
MBaaS provides mobile developers with LIBERTY and CONVENIENCE. LIBERTY in the sense of self-determination, control and an independent destiny--they can communicate with, manage, understand and serve their users without being beholden to external influences. An app developer who doesn’t control their users has no independent future. CONVENIENCE is a simple matter of reducing time-to-market, risk and cost of development.