Last month, GraphEffect announced an API that allows multiple parties/companies to collaborate on projects using their own marketing/collaboration tools. Now, GraphEffect has launched another platform, Shift.com, that empowers applications to communicate with each other.
Boxfish, television discovery startup, released an improved TV discovery app this past week. With the new release, Boxfish decided to make its technology available to third parties via an API. Boxfish allows the use of natural language to search for particular topics currently discussed on TV, or users can find out what is currently most popular on tv. The thought behind the API aims to empower other providers.