December 17, 2019
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Canada’s Yellow Pages Group (YPG) is launching a new developer ecosystem to support and stimulate startup innovation in the local search and location based services market, including a certified developer program and four ways to monetize applications. The new developer ecosystem comes partly from the group's work with hackfests. “We got tired of seeing all these great ideas die after the hack, we wanted to make sure these potential local search apps were brought to market," YPG's Bradley Wing said. YPG understands the YellowAPI is a natural extension of its existing business model, and extends the reach of its advertisers by feeding their listings through 3rd parties applications built on the platform.
Some popular cryptocurrencies serve purposes other than use as a currency, with some acting like a liquid startup equity. This article looks at Ether, the cryptocurrency used by Ethereum, which is meant to be used more as a full-blown cryptocurrency stack and developer platform. Figure 1.