March 21, 2018
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Purlem, personalized landing page and marketing service, has launched The Purlem API that gives developers access to most of Purlem's personalization features. Purlem was born out of frustration with the cost and complexity involved in pURL development. Now available through an API, Purlem has taken more barriers out of pURL creation and maintenance.
Google intends to shut down the Google Hangouts API on April 25th. The change means developers will not be able to create new apps using the API, and any existing apps that rely on the API will effectively be left for dead on their feet. Why? So Google can further refine Hangouts for the enterprise.
With so many people glued to their smart phones these days, text message marketing simply makes sense. Done right, it’s easy, personable and gets the word out instantly. Slick Text is on-board with the idea. The mobile marketing company has just released the Slick Text API that enables third-party developers to integrate its text message service into their own products.