May 23, 2017
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It seems like analytics are everywhere today with businesses trying to make sense of the mountains of data they've collected to improve their users' experiences and increase their own bottom line. Whether it's tracking site visitors, following online conversations, understanding how leads turn into customers or increasing mobile engagement; businesses have a vested interest in using tools that turn their data into profits. Developers in the ProgrammableWeb community recognize this and frequently submit anaytics mashups to our directory. Today we'll take a look at some of the best ones that we've recently come across.
Ever since developers discovered the ability to directly manipulate large amounts of data using NoSQL databases, there has been a proliferation of database types across the enterprise. While an increase in the number of database options has been a boon to developers; it creates a level of unprecedented complexity when it comes to managing the overall enterprise IT environment.
Google added location insights to its Google My Business API. The feature allows businesses to retrieve a number of searches, views and actions about a specific business location made from Google resources (e.g. Google Search, Google Maps). Developers can aggregate data for actionable insight.