May 25, 2017
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Whether we like it or not, social media is a powerful marketing tool, and what people are saying about a brand or business can have a noticeable effect; good or bad. What would be really beneficial, is if businesses could be notified immediately whenever their product or brand was mentioned on a social media platform or elsewhere on the web, allowing them to act accordingly. Enter Mention. It's created to do exactly that - allow users to follow mentions online. Mention also provides the Mention API that allows developers to integrate this functionality with other applications.
Sentiment analysis is an important community engagement metric, and with APIs like the WebKnox Text Processing API, it is an analytical technique now open to any business. This tutorial examines how to use the WebKnox Text Processing API to conduct a sentiment analysis and to create a visualization that summarizes audience reactions.
APImetrics’ second API Performance Report highlights the importance of considering end-user location and intended platform before selecting a cloud services provider. Facebook’s performance was affected by the September outages, which put it behind Twitter and Tumblr for speed and reliability.