August 5, 2016
While social networking sites already help users maintain connections with friends and interest groups, a recent trend in web services has been the growth of semantic technologies that connect people across different websites. New York startup AdaptiveBlue offer a service called "Glue," which uses semantic web techniques to understand the content of popular web pages that describe lifestyle objects such as books, music, and movies. It then lets you do many useful, in-context things based on that data, such as learn more about the movie or actors on IMDB, buy the soundtrack on Amazon, read the historical background on Wikipedia, and a interact with a variety of other sites and services.
You are shopping online and want to send a gift. But do you really want to have the retailer send one of those typed out cards with it? Sure, it includes your personal message but it just makes the recipient miss your handwriting and the ink. Sociagram offers online retailers an interesting alternative: the ability for their customers to add a video message. In many cases, that might be a a leap ahead from a pen and ink note--especially in my handwriting. The Sociagram API is the tool for retailers to use the service on their site. There are 15 APIs under "gift" in our API directory, but this could be the first to offer a "social video" twist to the topic.