April 15, 2020
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It seems like analytics are everywhere today with businesses trying to make sense of the mountains of data they've collected to improve their users' experiences and increase their own bottom line. Whether it's tracking site visitors, following online conversations, understanding how leads turn into customers or increasing mobile engagement; businesses have a vested interest in using tools that turn their data into profits. Developers in the ProgrammableWeb community recognize this and frequently submit anaytics mashups to our directory. Today we'll take a look at some of the best ones that we've recently come across.
With huge budgets spent on marketing, it's probably a good idea to keep track of which marketing avenues are working and which aren't. Call Tracking Metrics is a simple telephone call tracking service that aims at helping users link incoming calls to specific marketing campaigns and in so doing, easily track and analyze the amount of calls received due to that particular campaign. The Call Tracking Metrics API provides access to this functionality.
IBM Insight Cloud Services constitutes a new data analytics service that offers API access to internal business data in conjunction with Twitter and Weather Channel content.