You might not expect a company nearly 160 years old to innovate its industry. Perhaps that's why Thomson Reuters is looking to developers to create the next big thing for financial professionals. To get there, the company is sharing mountains of data via its new Knowledge Direct API and offering $25,000 in prizes for its app contest.
As traditional television looks to reach new audiences, the API provides a way to reuse and recycle content in a way that broadens the customer base. Broadcast companies such as ESPN are now leveraging next-generation APIs to fight back these challengers and raise bar on the competition.