As phones get smarter and tablets become more ubiquitous, people need to access their content from more and more places. When files must constantly be transferred between multiple devices, however, the hassle of that process can easily outweigh the utility of being able to access your content anywhere. One solution is cloud storage - by having content stored online, there is no need to transfer files or make sure they are up to date. For cloud storage to be a truly effective solution, however, it must be integrated into all of the applications in which a user would want to access his content, which requires easy-to-implement, well documented APIs.
Most people are familiar with the critical role customer relationship management (CRM) applications in the cloud have come to play in terms of managing sales organizations. But what most organizations have yet to fully appreciate is how a critical a role those applications could play as a front end to any number of business processes across the enterprise.