This week at Dreamforce, Salesforce.com CEO Marc Benioff, announced Salesforce1. Benioff suggested that Salesforce1 could be the single platform to run entire companies, and manage the internet of things from a single source. However, the bigger story behind Salesforce1 is an API story. How else can a single platform claim to "Connect all your apps. Connect all your devices. Connect all your customer data."? Increase your APIs tenfold is how.
Square is moving beyond the retail terminal thanks to a handful of new APIs meant to help companies accept payments in more places. The E-Commerce API and Register API target retailers large and small with a simple set of tools that integrate fully with Square's payment processing platform.