March 1, 2019
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You are shopping online and want to send a gift. But do you really want to have the retailer send one of those typed out cards with it? Sure, it includes your personal message but it just makes the recipient miss your handwriting and the ink. Sociagram offers online retailers an interesting alternative: the ability for their customers to add a video message. In many cases, that might be a a leap ahead from a pen and ink note--especially in my handwriting. The Sociagram API is the tool for retailers to use the service on their site. There are 15 APIs under "gift" in our API directory, but this could be the first to offer a "social video" twist to the topic.
One of the more interesting views given by the directory is a look at what sectors are seeing the most growth in APIs. The directory data model allows for one primary category as well as multiple secondary categories and in this article we take a look at which categories are most represented.
I recently had the opportunity to moderate a panel for the Massachusetts Technology Leadership Council where the subject matter was “The API Revolution.” In the hour long discussion, the panel, which included members from industry leaders like Brainshark, Akamai and Constant Contact, wrestled with several topics that I think most companies are grappling with - 1) which APIs do you expose, 2) to whom do you expose them, 3) do you make the investment to build new ones, and 4) how do you leverage any of them for revenue.